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July 17, 2014

A Twitter Campaign To Push Twitter To Release Its Workforce Data - San Jose Mercury News


A Twitter Campaign To Push Twitter To Release Its Workforce Data

 

Google has done it. So has Yahoo, Facebook, LinkedIn and most recently Salesforce. Apple’s CEO told Bloomberg that he will “at some point.”

But so far, Twitter has not said it will release data about its workforce demographics.

Now, Rev. Jesse Jackson’s Rainbow PUSH Coalition and the ColorofChange.org have started a campaign to use Twitter to get the social media company to release its data as well as host a public forum on the issue.

The tweeting will commence Thursday at the Netroots Nation conference in Detroit with the hashtags: #disclosetwitterdatanow  and #twitterdata.

petition from the coalition says that “Twitter has remained silent, resisting and refusing to publicly disclose its EEO-1 workforce diversity/inclusion data.”

Twitter users are more diverse than other social media sites, reports USA Today, with African-Americans particularly using Twitter for activism:

“Black Twitter” — the flow of conversation about issues that matter to this online community — has become a cultural force capable of influencing the national dialogue and the course of events.

In an editorial, USA Today argues that Silicon Valley’s hiring practices are stuck in the past, in contrast to its business model of disruption and creativity. Silicon Valley’s hires are not code-writing whizes:

They are, instead, technologically proficient and highly creative people whose job it is to relate to customers by designing and marketing elegant, user-friendly products. With these jobs, it makes great sense to hire people from a wide range of backgrounds. Tech companies ought to know this and figure out how to accomplish it.

But in an op-ed, Dean Garfield, head of the Information Technology Industry Council, argues that the tech industry is doing just that and taking the important first step of owning up to the problem by disclosing the data:

      We are not interested in sugarcoating or defending the indefensible; in fact, we are shining a spotlight on the      problem. That is why leading tech companies — including Intel, Google, Facebook LinkedIn, Microsoft and Yahoo — are voluntarily disclosing their diversity numbers. We are owning up to it and are working hard to figure out solutions.