The Rainbow Push Automotive Project is dedicated to promoting full and equal participation in the economic growth of the global automotive industry for people of color. It is therefore imperative that we know where the industry stands relative to our inclusion. As such, we conduct a survey every two years that sheds light on the current state of the industry in various areas. Our scorecard reveals those findings. We trust that you will find the information very enlightening.
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Read the Scorecard
Our Scorecard is an unbiased look at how auto manufacturers are performing in the area of diversity. The Automotive News recently wrote a story about our effort. Read it here.
At the Automotive and Energy Summit, we unveiled our comprehensive research report chronicling the economic impact of the automotive industry on urban communities. The document makes a business case for why auto manufacturers should target urban areas for production facilities.Over 500 Attend 13th Annual Global Automotive and Energy Summit
The face of the nation is changing at a rapid pace. The so-called “minorities” are becoming a bigger part of America’s population every day, and our influence on everything from politics, to culture, to entertainment, is being felt in every region of the country. The U.S. Census Bureau put these changes in perspective with a recent report.
No place is the Global Automotive Project more relevant than in the industrial heartland of the Midwest – specifically Detroit. As important as the auto industry is to the financial vibrancy of the country, it is immensely more vital in the Motor City. But as a whole, one in every 10 jobs in America is linked in some way to the auto industry. That is why the presence of the Global Automotive Project and its Annual Automotive Summit initiative are as timely as ever.
In 2008, the U.S. economy plunged to depths unseen since The Great Depression. Jobs were slashed at an alarming rate, and the automotive industry was particularly affected. As a result, many black-owned automotive suppliers felt the pinch and some even teetered on the brink of extinction.
The Automotive Project stepped in during the bleakest time of the recession and helped many of those suppliers navigate the treacherous economic terrain. We chronicled the steps we took in a White Paper published in the fall of 2011.
The Automotive Project promotes full and equal participation in the economic growth of the global automotive industry for people of color by forging partnerships within the industry so we may work together to ensure the fair participation of minorities at every level of involvement. This includes employment, management, procurement, marketing, dealership development, finance, technology and board representation.
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The Automotive Project launched in 1998 to challenge corporate America to end the multi- billion dollar trade deficit with minority vendors and consumers and work to assure equal opportunity for diverse employees, entrepreneurs, and consumers. The Project uses Operation Breadbasket's model of research, education and negotiation and reconciliation to achieve its mission to promote inclusion, opportunity and economic growth by encouraging public and private industries to: