

Operation PUSH (People United to Serve Humanity) is a civil economics organization founded in 1971 by Jesse L. Jackson, Sr., the Chicago director of the Southern Christian Leadership Conference's Operation Breadbasket. The organization's goals were to improve the economic conditions of Black communities in the United States and to help achieve Martin Luther King, Jr.'s dream of racial equality and poverty elimination.
PUSH used a variety of tactics to achieve its goals, including negotiations, demonstrations, and boycotts. For example, PUSH pressured major corporations with large Black communities to make policy changes, and some, including Coca-Cola, Seven-Up, and Burger King, signed voluntary agreements with the organization. PUSH was also involved in anti-apartheid and African solidarity campaigns.
In 1996, PUSH merged with another organization to form the Rainbow PUSH Coalition, which aims to promote peace and justice around the world by leveling economic and educational playing fields and gaining civil rights.